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SEO Software: Pros and Cons

One of the recent trends in a nowadays SEO is a tendency to abandon utilizing automatic SEO applications. It is even said that using automated software can damage your SERPs. On the other side of the coin, search engine optimization is one of those undustries where the amount of boring routine actions is enormous. Performing all of it manually is much more complex and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to understand which actions can be performed by hand indeed, and which ones are better to do automatically.

1) Making content. There are a number of products that present automatic synonymizing of any content. There are tools that even claim to create human-readable texts created absolutely automatically. Obviously, until computers will start to understand the sense of a text, they won’t be able to produce a more or less quality automated content. So this task should be performed 99% manually for now. Hire a good copywriter and make a good, unique content for your website, instead of throwing those money into some “advanced” utility that does this automatically.
2) Gaining backlinks. This is the second vital SEO task, though somebody could name it the first. A quality link building requires you to review many of potential link partners and filtering only those sites that are highly related to your one, with a quality text and a trust rank at the same time. This job can be made automatic for a small percent, since you don’t have to locate possible linking websites by hand. Nevertheless, the final resolution still is up to you. It is you who should check the quality of websites and evaluate their relevance to your theme. Finding link partners is as low as 10% of the entire work. The rest is performed manually.
3) Monitoring search engine positions. Generally, you use this to track your efforts – whether you’re doing fine, or your activity doesn’t fit the goal. One of the most frequent mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need such a big depth. If your site isn’t found within the first 20-30 results – nobody locates it anyway. So in a SEO sphere it is better to restrict web position checks with first 4-5 pages. However, if there is a significant amount of keywords to control, the process may still eat a large amount of time. And here is where an automatic tool is really needed! With an automated SERP monitor you can save a lot of of hours comparing to what you would spend if did that manually. However, you should stick with search engine friendly applications, to avoid potential issues with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Obtaining keyword synonyms related to your industry is another job that is easy to automate. And you are really cheating yourself thinking that you don’t need any of the automated tools over there. You can keep a lot of time and lose virtually nothing. There are hundreds of ways of finding good keywords and many of them can be dug through automatically.

All in all, every SEO task needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still need you to apply your hands and your brain.